Juan Francisco Rueda is Ph.D. in Art History from the University of Málaga, where he is a professor in the degrees in Art History and Fine Arts, as well as in the Master's Degree in Social Developments of Artistic Culture, in which he teaches the subject Management of the heritage and curatorial practices. He has been an art critic since the year 2000, currently doing so in the SUR newspaper and in the main cultural supplement in Spain, ABC Cultural. His lines of research are dedicated to the theory of art and aesthetic ideas of the 20th and 21st centuries and, from a dimension of intervention in artistic production, to the definition of experiences that provide a social return and an attempt to transform spaces of relationship between creators and society. Since 2014 he has collaborated with Genalguacil Pueblo Museo at different levels (scientific advisor, curator, etc.). The result of this relationship is a series of curated exhibitions that are accompanied, with a clear relational and social vocation, by workshops and interventions in the public space. His projects for Genalguacil have been characterized by an exploration of the memory and reality of this town, putting local artisans in contact with current artists.